Sharen Ross, Vice President, Marketing:   A new anti-smoking website was launched earlier this week targeting girls between the ages of 8-11. It made me think about my experiences with smoking at that age and ponder how effective a website like this would have been for me. When I was 8 years old cigarettes were still being advertised and shamelessly glamorized by celebrities. My favorite Uncle smoked about a pack a day and would routinely send me to the corner store with a note an... [More]

Sharen Ross, Vice President, Marketing:   Think back to a time when you made a major life-changing decision. Perhaps you decided to go back to school to finish a degree. Maybe you decided to lose weight, start jogging, become a vegetarian or quit drinking. Now think about what led you to that decision. Was it the result of an ad campaign? Probably not. Most likely it was a personal decision based on personal reasons. Quitting smoking is no different. Despite a deluge of graphic pu... [More]